Managing Newsroom Diversity partnered with the European Media Management Association (emma) to co-organize a #university&emmahub event. “The Knowledge-Share Communities” unconventional, unconference and workshop was organized by the University of Warsaw, Faculty of Journalism, Information, and Book Studies and the European Media Management Association. It took place on November 16-17, 2023, gathering researchers from more than 18 countries.

The Knowledge-Share Communities (#university&emmahub) aimed to build thematic networks and experiment with new forms of knowledge exchange. Apart from traditional forms of knowledge sharing, participants experimented with workshops, pitching sessions, and community events dedicated to specific themes.

#emmahub developed strong relations with media management practitioners, and initiated cooperation with colleagues and universities from emma and beyond emma. It also became a forum for new research ideas and an arena for new stakeholders, not only related to media.

The central research idea of this event was to study the European media’s reaction to the war in Ukraine, viewed through the prism of media management and media economics. The Managing Newsroom Diversity’s Ukrainian-Task Force on Media Diversity partnered with the organizers to help bring to Warsaw researchers and practitioners from across Europe who then aimed to compare media management approaches and perspectives on the war, and develop new research and future cooperation between various parts of Europe.

The Managing Newsroom Diversity’s Ukrainian-Task Force sponsored & contributed to one of the two-day-long thematic workshops of the event, on News Management in Times of War and Crisis. This workshop brought together a diverse group of academics from Poland, Ukraine, emma member states and non-member states to analyze the solutions, techniques and news media management practices that emerged in respective countries in the event of Russia’s full-scale war on Ukraine. Greta Gober represented the project in the workshop where she shared the project’s findings on whether newsrooms can defend the value of diversity during the coverage of war and crisis.

Anna Jupowicz-Ginalska (Co-Investigator) was the main initiator and organizer of the whole event, in addition to managing one of the workshops and co-chairing one of the program’s final session. On the second day of the event, Greta Gober also shared her expertise from the project in a discussion panel with representatives of Warsaw City Hall and NGOs on the humanitarian crisis during the war. Together with other panelists (Göran Bolin from Södertörn University, Maryna Dorosh from IREX in Ukraine, Maria Kordalewska – a coordinator at refugee help centers in Warsaw, and Olaf Osica – from Warsaw City Hall), Gober discussed the issues of the humanitarian crisis during the war, from the perspective of diversity in news media management.

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