Anna Jupowicz-Ginalska attended the 17th Annual International Management Media Association (IMMA) Conference. It took part in Ifrane (Morocco, on October 19-21, 2023). The event‘s title, organized by Al-Akhawayn University, was ‘Media Transformation: A Road Map for the Future’.
The conference aimed to bring together academics, senior and early career researchers, and professionals in media management, new media, economics, corporate communication and related fields. Among the most anticipated topics were business models for media and digital media, audience engagement and measurement, social media and its impact on traditional media, the use of AI and machine learning in media management, media regulation in the digital age, the future of media and entertainment industries and innovation, media entrepreneurship, and start-ups.
Anna Jupowicz-Ginalska, who represented the Managing Newsroom Diversity project in Morocco, contributed to two sessions. Firstly, as a speaker, she delivered a lecture on “Media Management in Times of War: Between the Strategy and Grassroots
Involvement, Crisis and Solution”. She emphasized the long-term processes of an inclusive approach towards the refugees regarding media products, distribution, price and people.
Secondly, Anna organized and participated in a special session on media innovation with a presentation titled “What competencies do media need to uphold the value of ‘discursive diversity’?” Apart from Anna, two other researchers presented their work Prof. Mercedes Medina (University of Navarra, Spain) and Prof. Ilhem Allagui (Northwestern University, Qatar). The session was chaired by Prof. Paulo Faustino (University of Porto, Portugal).
The participants discussed the following questions: Are there signs of “diversity crisis” in journalism in your country (Poland, Spain, MENA)? How do media companies work towards diversity of voices and viewpoints in your country? What competencies do media need to uphold the value of diversity in journalism?
The session was well attendend and sparked a heated discussion on equality and inclusivity in the media, both from the side of media corporations and the content they produce.
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