Between June 7 and 9, 2023, Greta Gober and Anna Jupowicz-Ginalska attended the European Media Management Conference hosted by the University of Navarra in Pamplona, Spain. The conference was organized under the title Perspectives on Media Trust and Gober and Jupowicz-Ginalska presented a paper titled “Case Study of the Media Diversity & Inclusion Paradox: Swedish Radio”. 

In their study, Greta Gober and Anna Jupowicz-Ginalska examine the paradox of media diversity and inclusion using the example of Swedish Radio, from a communication-centered perspective of polyphony (Trittin & Schoeneborn, 2017; Czarniawska, 1999; Belova et al., 2008; Shotter, 2008). By applying the concept of polyphony to diversity management, they managed to demonstrate the reasons behind newsrooms struggling to effectively represent the diverse range of individual and societal perspectives that they aspire to portray.

Furthermore, Greta and Anna conceptualized diversity as polyphony in order to address the “how to” question within the media diversity and inclusion dilemma. As highlighted by other scholars, achieving a lived experience of diversity requires constant reflection on journalistic practices and editorial culture, without attempting to erase differences (Lück et al., 2020, p. 16). Thus, their goal was to demonstrate what a diversity-sensitive culture, where differences are embraced within editorial work, looks like in practical terms. 

The presentation drew upon the findings of the research project “Diversity Management as Innovation in Journalism,” which was funded by the Norway-grants. It specifically addressed the epistemological crisis that contemporary journalism faces, characterized by knowledge gaps and exclusions. The focus was on how media organizations have increasingly turned to ‘diversity management’ as a means to rebuild audience trust and enhance the quality of journalism.

The full programme of EMMA 2023 conference can be found here.